ABOUT ENCHANTMENT GROWTH & EDUCATION

OUR STORY

At Enchantment Growth, we believe in cultivating more than just cannabis—we are dedicated to growing a community grounded in knowledge, wellness, and responsible enjoyment. Located in Hobbs and Jal, New Mexico, we strive to provide our customers with access to high-quality, locally sourced cannabis products that meet their diverse needs.

 

WHY ENCHANTMENT GROWTH?

At Enchantment Growth, we’re committed to providing the highest quality cannabis experience for the communities of Hobbs, Jal, and beyond. Our focus goes beyond offering exceptional products—we’re here to educate, engage, and empower our customers to make informed decisions about their cannabis use.

Premium, Locally Sourced Products

We partner with trusted growers and suppliers across New Mexico to bring you cannabis products that are sustainably cultivated and rigorously tested for quality and safety.

Commitment to Education

Whether you’re a first-time visitor or a seasoned user, we believe that knowledge is key to responsible consumption. Our staff provides personalized consultations, answering your questions and guiding you through our diverse product range, including flower, edibles, concentrates, and more.

Community-Centric Approach

We see ourselves as more than just a dispensary—we’re an integral part of the Hobbs and Jal communities. We support local initiatives and events that promote wellness, growth, and connection. Our goal is to help cultivate a positive and responsible cannabis culture in New Mexico.

COMMITMENT TO EDUCATION

Cannabis can be complex, and we believe that education is the key to a positive and responsible experience. At Enchantment Growth, we are passionate about breaking down stigmas and providing clear, accurate information about the benefits, uses, and effects of cannabis. Our knowledgeable team is here to answer your questions, offer product recommendations, and ensure that you feel confident in your choices. 

EXPLORE OUR
EDUCATIONAL BLOGS

Vape-Pens-vs-Traditional-Smoking-Which-is-Right-for-You

Vape Pens vs. Traditional Smoking: Which is Right for You?

In today’s world, the debate between vaping and traditional smoking is more relevant than ever. With vaping on the rise,

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New to Cannabis? Here’s Everything You Need to Know Before You Buy!

New to Cannabis? Here’s Everything You Need to Know Before You Buy!

Cannabis has become a widely discussed and used product, but for those who are new to it, the experience can

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Cannabis in Modern World

In recent years, cannabis has emerged from the shadows of stigma and into the spotlight of mainstream wellness. What

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Choosing-the-Right-Cannabis-Products

Tips for Choosing the Right Cannabis Products for Your Lifestyle

Cannabis is becoming more popular for both relaxation and wellness, but with so many options available, it can be confusing

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At Enchantment Growth, our passion for cannabis cultivation and community wellness drives everything we do. From our roots in New Mexico to the ever-expanding vision for future growth, we are proud to offer our customers premium-quality cannabis products, expert guidance, and a trusted resource for health and wellness. Our mission is grounded in integrity, care, and the belief that the healing power of cannabis should be accessible, consistent, and beneficial for all who seek it. With two conveniently located dispensaries—one in Jal at 714 S. Commerce, Jal, NM 88252, and another in Hobbs at 1912 N. Grimes, Hobbs, NM 88240—Enchantment Growth stands as a beacon of reliable cannabis support in southeastern New Mexico. Whether you’re a local resident, a new visitor to the area, or a medical marijuana patient in search of high-grade cannabis products, we welcome you with open arms and knowledgeable staff ready to assist you every step of the way. Our Jal location can be reached at +1 575-441-0470, and our Hobbs store is available at 575-964-8877 for any inquiries, product questions, or assistance with medical card verifications. We believe that education and access are the foundations of an empowered cannabis experience. That’s why our teams are trained not only to help you find the perfect strain, edible, tincture, topical, or concentrate but also to inform you about proper dosing, effects, and therapeutic potential. Every member of our staff undergoes rigorous cannabis education and customer service training, ensuring you receive top-tier support regardless of your cannabis familiarity. Whether you’re exploring the wellness properties of CBD, seeking high-THC products for medical use, or simply want to learn more about terpenes, cannabinoids, and the cannabis plant in general, Enchantment Growth is your go-to source. We specialize in understanding each customer’s unique needs and offering personalized recommendations based on lifestyle, condition, and wellness goals. As advocates for responsible cannabis use, we also partner with medical professionals, local regulators, and wellness educators to create a cannabis ecosystem that values safety, science, and sustainability. Our in-house products are lab-tested and cultivated with care, using sustainable growing practices and organic inputs whenever possible. We work closely with New Mexico’s licensed growers and processors to ensure every product on our shelves meets our high standards for potency, purity, and consistency. From seed to sale, every step of our supply chain is meticulously managed to preserve the quality of our cannabis and the trust of our customers. We’re proud to serve a wide range of consumers, from those seeking relief from chronic pain, anxiety, or insomnia, to recreational users looking to enhance their lives with plant-based solutions. We understand that everyone’s cannabis journey is different, and we honor that with compassionate service and a judgment-free environment. In addition to offering premium flower, concentrates, vapes, tinctures, edibles, and topicals, Enchantment Growth provides educational resources both in-store and online. Our blog features the latest news, science, and laws surrounding cannabis in New Mexico and beyond, while our social media platforms foster a welcoming community for cannabis enthusiasts, patients, and advocates. We aim to empower our community with the knowledge they need to make informed decisions and build a positive relationship with cannabis. We also offer online ordering for your convenience, with express pickup and daily specials designed to make your visit efficient and rewarding. Our loyalty program offers regular shoppers additional value, from exclusive discounts to early access on new product drops. As part of our commitment to accessibility, we offer discounts for veterans, seniors, and medical patients. Community involvement is at the heart of our operations. At both our Jal and Hobbs locations, we regularly host educational workshops, product demos, vendor pop-ups, and patient appreciation days. We believe in giving back to the communities that support us, which is why we also partner with local charities, sponsor public wellness events, and contribute to economic development through employment, training, and investment. Our local hiring initiatives ensure that we not only serve the community but are part of it. Each Enchantment Growth employee is a representative of our values and a proud ambassador of cannabis culture done right. We are committed to social equity, sustainable growth, and a transparent business model that benefits all stakeholders—from the patients and adult-use consumers we serve to the communities we call home. As the cannabis industry continues to evolve in New Mexico and across the United States, Enchantment Growth is positioned as a leader in quality, compliance, and customer experience. Our facilities are clean, secure, and designed for comfort, whether you’re spending a few minutes picking up a pre-roll or staying a bit longer to talk with a budtender about cannabinoid ratios or terpene profiles. Our customer-first philosophy guides our pricing, product selection, and store operations. We’re not just here to sell products; we’re here to build relationships, foster education, and uplift the wellness journey of everyone we meet. If you’re unsure where to start, our expert staff is always ready to guide you through our offerings based on your preferences, desired effects, and experience level. We also offer private consultations for those who prefer a more in-depth and confidential discussion about their medical or wellness needs. Every interaction at Enchantment Growth is rooted in compassion, respect, and a shared passion for the transformative power of cannabis. We also understand that cannabis stigma still exists, and part of our mission is to combat misinformation through facts, science, and storytelling. That’s why we remain active in the legislative and community spheres, advocating for fair cannabis laws, supporting expungement efforts, and ensuring New Mexico’s cannabis industry grows with integrity. Our vision extends beyond our storefronts; we aim to be thought leaders and changemakers in the space, using our platform to educate, inspire, and normalize responsible cannabis use. We invite you to visit us at either of our two New Mexico locations—whether in Jal at 714 S. Commerce, where we’re deeply connected to the rural heart of the region, or in Hobbs at 1912 N. Grimes, where we serve a dynamic and diverse community. Both locations are staffed with passionate individuals who are always ready to listen, educate, and assist. Call us anytime to speak directly with a team member—reach Jal at +1 575-441-0470 or Hobbs at 575-964-8877. Enchantment Growth is more than a dispensary—it’s a movement, a promise, and a home for anyone who believes in cannabis as a force for good. We look forward to welcoming you and becoming a trusted part of your wellness journey.

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